A lot of the resources available online about content creation are weirdly made by people with very limited experience, where most of it comes from secondhand sources or content about how to make content. I want to change that by offering my insight as a main driving force behind the largest chemistry-focused science channel on the internet, with billions of video views and a combined following of over 25M across several platforms.

With the experience of making a generally disliked subject (chemistry) viral online, my goal is to talk about the sometimes more advanced and rarely covered nuances about making content, and to debunk or dissect the most popular generalizations and misconceptions in the space.

Unlike people who try to monetize or make careers out of how to make content, I have no investment in generic appeal or making what I write monetizable, so stick around for a true and unbiased perspective.